Lexi Thompson is making waves in Puma’s latest “Forever Faster” campaign, embracing the brand’s call for troublemakers. The 29-year-old golfer appears in a bold new ad, lounging in a hot tub alongside a few athletic companions, sporting a stylish bikini.
The campaign, titled “Calling All Troublemakers,” features not only Thompson but also global sports stars like Usain Bolt and Mario Balotelli. The ad highlights Puma’s energetic and rebellious brand identity, showcasing its athletes in a relaxed yet dynamic setting that aligns with the company’s marketing vision.
Surprisingly, Rickie Fowler, another prominent Puma ambassador, plays a smaller role in the ad. Instead of new footage, the company repurposed previous clips to represent him, despite his standout performance in the 2014 majors, where he had the lowest combined score.
Puma continues to push boundaries with its marketing, blending sports, style, and personality. With athletes like Thompson at the forefront, the brand reinforces its image as youthful, fearless, and fun, appealing to a generation that embraces confidence and individuality .
