According to a recent report from respected journalist Craig Shapiro, Emma Raducanu may be close to cutting ties with Nike and signing a new deal with Japanese clothing giant Uniqlo. The story, first highlighted by Ubitennis, suggests discussions are already underway, signaling a potentially significant shift in the tennis apparel landscape.
Uniqlo is no stranger to headline-grabbing moves in the sport, having famously signed Roger Federer after his long-standing relationship with Nike came to an end. If the deal goes through, Raducanu would become another high-profile name to join the brand’s growing tennis portfolio.
Despite her young age, the British star continues to command enormous attention beyond the court. Her global appeal, commercial value, and strong media presence make her one of the most marketable athletes in women’s tennis today. That influence is precisely why her possible departure would be a notable setback for Nike.
While no official confirmation has been made by either party, the prospect of Raducanu switching brands is already generating widespread discussion, with many viewing it as a move that could reshape sponsorship dynamics within professional tennis.
