Even in retirement, Serena Williams refuses to slow down. The $340 million icon, with 23 Grand Slams to her name, seamlessly transitioned from tennis courts to boardrooms. Her latest venture, Wyn Beauty, reflects her drive to empower women on the go.
Serena celebrated Wyn Beauty’s one-year anniversary in April 2025 with a star-studded pop-up in Los Angeles. The brand’s roots trace back to a moment of inspiration in the Wimbledon locker room—mixing sunscreen and foundation to suit her skin tone sparked a vision.
Determined to create products for people of color, Serena spent seven years developing Wyn Beauty. Collaborating with The Good Glamm Group, she launched 91 inclusive shades. Her dedication, emotion, and resilience mirror the spirit that once dominated tennis courts.
From TikTok dance floors to empowering interviews, Serena’s hands-on approach and innovation have resonated widely. With each launch, she redefines success beyond sports, proving that her influence stretches far beyond the baseline. Wyn Beauty is just the beginning.
