Maria Sharapova channeled timeless 1970s glamour in a vibrant new photoshoot promoting her brand Sugarpova’s collaboration with Bala, a stylish fitness accessories company. The retired tennis champion slipped into a series of chic, retro-inspired outfits that exuded both elegance and strength.
From a baby blue bikini beside the pool to a lavender dress with pink heels, Sharapova’s statuesque frame highlighted the seamless blend of fashion and function. Signature Bala weights featured in several shots, underscoring the partnership’s focus on fitness with flair.
Indoors, she embraced bold color combinations, wearing a hot pink bodysuit beneath a purple top, accessorized with wrist weights and vintage décor. Her voluminous hair and playful accessories paid homage to the decade’s bold aesthetic.
Closing the shoot outdoors in a white jumpsuit beside a vintage Porsche, Sharapova added touches of 1950s glamour. Each Sugarpova purchase during the campaign included a sweet gift, with proceeds supporting her charitable foundation.
