Jordan Spieth has signed a major multiyear endorsement deal with Coca-Cola, marking one of the brand’s largest athlete partnerships. He will represent both Coca-Cola and Dasani across commercials, social media, product packaging, and in-store promotions worldwide.
The agreement highlights Spieth’s rising global influence, placing him alongside brand ambassadors like LeBron James and Taylor Swift. Coca-Cola was particularly impressed by Spieth’s performance at the Tour Championship, a tournament it has sponsored since 2002.
As part of the deal, Spieth will feature on Coca-Cola’s limited-edition Olympian cans, celebrating golf’s return to the Olympics. His authenticity and alignment with Coca-Cola’s values were key factors in the brand’s decision.
This partnership adds to Spieth’s impressive endorsement portfolio, including AT&T, Under Armour, Titleist, and Rolex. In 2015, he earned an estimated $53 million, unseating Tiger Woods atop Golf Digest’s earnings list for the first time.
