Emma Raducanu’s rise to stardom after winning the 2021 US Open led to a surge of endorsements from top brands including Dior, British Airways, and Tiffany & Co. Despite limited recent success on court, her commercial appeal remains strong.
Tennis legend Chris Evert has expressed concern, suggesting Raducanu’s career may have suffered due to the pressure and distraction of these deals. She believes the 22-year-old needs time to rebuild her game without overwhelming expectations or external commitments.
Raducanu’s earnings from sponsors such as Nike, Wilson, Evian, HSBC, and Porsche reportedly total millions annually. Despite recent injuries and setbacks, her marketability remains intact, underscoring her global brand appeal beyond tennis achievements.
Currently ranked inside the top 50, Raducanu is focused on returning to consistent competition following surgeries and missed tournaments. Her journey forward may hinge on balancing commercial obligations with her development as a top-tier tennis professional.
