Paige Spiranac Joins Grass League to Lead Bold Golf Innovation
Paige Spiranac is taking her influence beyond the fairway by joining the Grass League, a new par 3 golf league challenging golf’s traditional image. She’ll serve as front-office staff, leading the league’s entire content strategy and digital media efforts.
The league, founded in 2023, is a fast-paced, night-play format designed to be inclusive and fun. Spiranac will also appear on-camera as an on-course reporter, using her broadcast experience to help grow the sport’s appeal among younger and more casual fans.
Backed by investors like Creator Sports Capital and Old Tom Capital, the Grass League has raised \$2.75 million. Eleven teams already exist, with sports stars like Dave Roberts and Wyndham Clark among the franchise owners across North America.
Though she never earned her LPGA card, Spiranac has built a massive following online. Her transition into golf entrepreneurship adds a new chapter to her story, blending entertainment, sport, and digital innovation in a fast-evolving industry
