Grass League announced on Wednesday, May 28, that Paige Spiranac has officially joined their front office team. The golf influencer and former pro golfer will be working in areas such as brand development, digital marketing, player outreach, and sponsorships.
To mark the announcement, Spiranac hosted a Q&A on Grass League’s Instagram account. When a fan asked what excites her most about the role, she revealed that marketing and brand development have always been a major passion of hers. She credits those skills as one of the main reasons behind her rise on social media.
“Marketing and brand development is a huge passion of mine and I feel like it’s one of the key aspects on why I have been successful,” Spiranac said.
She added that while she’s mostly applied those skills to her own career until now, she’s looking forward to using them to help a brand she truly believes in.
Grass League, which bills itself as the world’s first high-stakes par-3 golf league, will host its next tournament, The Summer Grind, from August 30–31, 2025. This will be the league’s first event outside Arizona and the final one before the GL Championship in December.
Developing new talent excites her the most
Another aspect of her new role that Spiranac is especially passionate about is supporting upcoming players and personalities. She emphasized that Grass League is filled with talent and is excited to help shape strategies to spotlight their stories.
“One thing that is really big for me is developing talent. There are so many talented players and also future personalities playing in Grass League… That’s why I can’t wait to start really working on the digital marketing and development of the strategy of how to get these players out there,” she explained.
She even mentioned longtime friend and golfer Austin Quick, who balances a regular job while still competing at a high level, calling him “one of the funniest guys” she knows and proof of the untold stories waiting to be shared.
A pioneer in golf content creation
Since stepping away from professional golf, Paige Spiranac has built an enormous following online, becoming one of the first creators to successfully merge golf and digital content. Her career helped pave the way for many of today’s golf influencers, proving that storytelling and branding can be just as powerful as athletic performance
