Golf influencer Paige Spiranac has shared the story behind one of her most profitable moments online — a single photo that earned her more than $100,000.
Over the past few years, the 30-year-old has become the world’s most popular golf influencer, building an audience of more than 3.7 million Instagram followers while also running her own subscription platform, OnlyPaige. Known for her humor, golf skills, and bold content, she’s no stranger to viral moments. But one particular post in 2021 stands out above the rest.
Ahead of the Masters, Spiranac shared a playful photo wearing a green jacket and skirt, while choosing to go braless underneath. Alongside the post, she clapped back at online critics who claimed she wouldn’t be taken seriously if she kept sharing revealing photos. The bold response not only drew huge attention but also turned into her first major financial success as an influencer.
Speaking later, Spiranac admitted she was “fully unapologetic” about the stunt, adding that the viral post opened the door for her to start monetizing her image in a big way. It racked up nearly 400,000 likes and countless comments, with one fan calling it the “hottest picture ever.” She even turned the moment into merchandise, jokingly telling her critics they could use her branded towels “to dry their tears.”
Since then, Spiranac’s profile has continued to rise, with her recreating the Masters-inspired photo each year for fans. What started as a clapback to negativity ended up being a turning point in her career, proving that she could lean into her brand on her own terms — and profit massively from it.
