Nelly Korda continues to prove that she’s more than just a star on the golf course. Just weeks after making headlines with her custom Nike Free Golf ’24 shoes, the LPGA champion has stepped into the spotlight again—this time alongside McLaren Formula 1 driver Lando Norris.
The pair are the faces of TUMI’s new Icons Tested campaign, a striking visual project celebrating performance, dedication, and resilience. The campaign video shows both athletes in their element, emphasizing the discipline and drive that define their sports. TUMI’s message was clear: greatness isn’t instant—it’s forged through relentless effort.
Korda, who became TUMI’s first global golf ambassador in 2024, has often been spotted traveling with the brand’s luggage. This latest collaboration, however, pairs her with another international sports icon, giving fans a unique crossover between golf and Formula 1. For Norris, who has represented TUMI since 2022, it was a seamless fit.
Adding to the excitement, Korda shared her own campaign photo on Instagram. Wearing a chic brown outfit and carrying a sleek black backpack, she perfectly embodied TUMI’s blend of style and performance. Her caption tied the campaign to her golfing journey, writing: “Golf has taught me that strength is found in focus, patience, and the will to keep evolving.” Fans instantly flooded the post with praise, with her sister Jessica even joking, “Call the fire department… this bish is on 🔥.”
The ad also showcased TUMI’s new Celina and Navigation backpacks, priced between $350 and $750, which will be featured in the campaign. Fans couldn’t get enough, leaving comments like, “This is fireeee” and “Really nailed this one.”
With endorsement deals ranging from Nike and TaylorMade to BMW and Cisco, Korda has become one of the most marketable athletes in women’s sports. This collaboration with Norris only strengthens her global appeal while highlighting TUMI’s 50th anniversary with one of its most ambitious campaigns yet.
By blending golf’s brightest star with one of Formula 1’s fastest-rising names, TUMI has delivered a campaign that celebrates excellence across sports—and fans are clearly loving it.
