Paige Spiranac, the internet’s most followed golf influencer, has taken a bold career step by joining the Grass League in a strategic leadership role. The par-3 golf league aims to modernize the sport with fast-paced, high-stakes competitions.
Known for her charisma and marketing acumen, Spiranac shared the news in a playful, self-aware video on X, embracing her new identity as an executive. She brings not only visibility but branding expertise to the budding league.
Although she never made the LPGA Tour, Spiranac has built a powerful online presence, boasting four million Instagram followers. Her popularity has allowed her to outpace even Tiger Woods in social media reach.
The Grass League’s decision reflects a growing trend of sports leagues turning to influencers to drive digital engagement. Spiranac’s role will focus on content strategy, brand development, and expanding the league’s reach across media platforms
