Brooks Koepka has acknowledged that LIV Golf is lagging behind its expected growth, particularly in sponsorship and market reach. Despite securing a TV deal with FOX, Koepka believes more expansion is needed to solidify LIV’s presence in both U.S. and international markets.
LIV Golf has undergone major leadership changes, including replacing Greg Norman with Scott O’Neil as CEO. Koepka welcomes this shift, emphasizing that the league is still in its early stages and must refine its direction. He remains optimistic about O’Neil’s ability to elevate LIV’s status in professional golf.
A potential merger between LIV Golf and the PGA Tour could significantly impact the league’s future. Negotiations have been ongoing since mid-2023, but Koepka remains uncertain about the outcome. While he acknowledges the discussions, he admits he is not directly involved in shaping the final agreement.
