Lexi Thompson has consistently extended her brand beyond the golf course, aligning with companies like Rocket Mortgage, iCapital, and Maxfli. Her latest move with Empower, a retirement services firm, suggests a strategic focus—but also sparked fresh questions from fans and insiders.
The announcement, made via Instagram, was followed by her debut of the Empower logo at two LPGA events. While Empower praised her as an inspiration, critics questioned the timing, given Thompson’s shift to part-time play after her semi-retirement last year.
Golf insider Matthew Galloway jokingly pointed out the irony of a retirement services sponsorship for a player reducing her competitive appearances. His “don’t gaslight us” comment highlighted growing skepticism over Thompson’s transparency about her career direction.
Recent performances show she remains competitive, but her sparse tournament schedule could hinder sponsor visibility. Just like her surprising Maxfli deal in 2023, Thompson’s Empower partnership walks a fine line between bold branding and potential misalignment.
