Stella Artois has unveiled tennis legend Maria Sharapova as the new face of its global campaign, The Perfect Serve. The collaboration celebrates Sharapova’s precision and excellence, aligning seamlessly with the brand’s renowned pouring ritual.
Developed by GUT Miami, the campaign includes a striking 30-second film that draws parallels between the artistry of Sharapova’s iconic tennis serve and Stella Artois’ signature pour into its chalice. Both embody elegance, precision, and performance.
Sharapova expressed excitement about the partnership, citing shared values of quality and detail. “It’s the small things that create lasting impressions,” she noted, likening the perfect tennis serve to pouring the perfect glass.
The campaign launches ahead of the summer tennis season, offering immersive experiences and exclusive content for fans. Stella Artois reinforces its commitment to premium storytelling, using cultural moments—like tennis—to deepen global engagement.
