A sleek Nike box revealed Caitlin Clark’s newest branding: a white hoodie, black tee, a keychain, and front and center—her bold “CC” logo stamped with the phrase “Caitlin was here.” While to many it was just another product drop, to Nelly Korda it meant more. On Instagram, the world-class golfer didn’t need long words—just tagged Clark and added a charged “@caitlinclark22 LFG.”
The phrase, short for “Let’s f**ing go,”* has become sports’ universal rally cry. Coming from Korda, it wasn’t only about hype—it was a sign of respect from one star athlete to another making waves in her sport.
This wasn’t the first time their paths crossed. Last November, Korda and Clark played together at the ANNIKA Pro-Am, where Korda praised the basketball sensation’s personality and influence. Clark, who has long enjoyed golf, often shows support at PGA Tour events and has even cheered on players like Tommy Fleetwood.
Clark’s Nike partnership is historic. In April 2024, she signed an eight-year, $28 million deal—the richest ever in women’s basketball. Compared to Sheryl Swoopes’ 1997 deal of $175,000, Clark’s contract represents a massive leap, showing the growing value of women’s sports. Her first signature shoe will launch in 2026, but her apparel line with the new “CC” logo is set to arrive October 1, 2025.
The “Caitlin Clark effect” has already changed women’s basketball. From breaking NCAA scoring records to boosting WNBA attendance, TV ratings, and merchandise sales, she has transformed the sport into mainstream entertainment. Nike, once slow to back her, is now fully invested in her influence beyond the court.
Korda’s shoutout reflects more than friendship—it mirrors her own journey. Like Clark, the golfer has stepped beyond her sport, making cultural moves in 2025 with a Sports Illustrated Swimsuit appearance, a cameo in Happy Gilmore 2, and an upcoming Nike collaboration for her own signature shoes.
Together, Korda and Clark highlight a new era where women athletes are not only dominating in competition but also reshaping culture, branding, and the sports industry as a whole.
