Golf has long been shaped by icons like Tiger Woods and Nelly Korda, but in today’s world, influencers are also making their mark on the sport’s growth. Among them, Paige Spiranac stands out as one of the most followed and recognizable figures, with over 4 million Instagram fans. While her online presence has often sparked debates, earning acknowledgment from a legend like Annika Sorenstam marks a special milestone.
Spiranac has built her platform by mixing golf tips, fashion, and bold opinions, all while facing critics who labeled her “just an influencer.” But as she carved her own path, she has also helped bring new audiences to the game. Recognizing that, Sorenstam told Fox News Digital, “I think it is great. I just want more people to play, to enjoy it, to have a good time, and to experience it… Nowadays, information is shared differently, and influencers bring a different perspective to the sport.”
Sorenstam, a 10-time major champion, stressed that while traditional media once carried golf’s message, today’s digital age allows creators to attract attention in fresh ways—from trick shots to fashion takes. Events like The Duels and Creator Classic show how influencers can make golf more entertaining and accessible.
Though Sorenstam wasn’t singling out Spiranac directly, her comments fit perfectly with the former pro’s journey. Spiranac has often spoken about staying humble despite her fame: “I’m not trying to change the world. I just want to make fun content that makes people smile,” she once said, emphasizing her gratitude for the career she’s built.
Her path hasn’t been traditional. After a solid college career, including Division I play and All-Mountain West honors, she competed briefly on the Cactus Tour but failed to secure an LPGA card. That setback led her to pivot—first into modeling, then into building her golf-centered social media presence.
Today, Spiranac is more than an influencer. She’s a content creator, podcast host, brand ambassador, and columnist for Golf Magazine. Whether she’s offering swing tips, sharing candid opinions, or laughing off putting fails, she’s proven that golf can thrive in spaces far beyond TV coverage.
Sorenstam’s message was simple: respect is due. And through consistency and creativity, Paige Spiranac has earned her place as one of the most impactful voices pushing the game forward.
