Paige Spiranac has long been one of golf’s most recognizable online personalities, known for her bold presence and millions of followers. But today, she’s carving out a fresh chapter in her career—one that highlights a different side of her.
Back in May, Spiranac accepted a leadership role with the up-and-coming Grass League, a move that took her from being just a content creator to a sports media figure and decision-maker. Just recently, she shared on X: “Been on the mic a lot lately and I’m loving it!”
That short post reveals something much bigger. After years of battling criticism, burnout, and the pressure of fame, Spiranac is rediscovering joy—not through likes or viral clips, but through passion and purpose.
Her rise online brought her massive success, but also exhaustion. At one point, she admitted, “I had lost joy in playing golf.” While content creation gave her a way to stay connected with fans, it wasn’t until she joined the Grass League that she felt truly aligned with her calling. Earlier in August, she even wrote, “I was born to do this tbh lol,” capturing her excitement for her new role in commentary and leadership.
Now, as the public face of the world’s first high-stakes par-3 league, Spiranac is juggling multiple responsibilities—from marketing and talent scouting to brand building and commentary. Even with more than 11 million followers, she insists her focus isn’t just fame. “I just feel like there’s so much untapped potential for me,” she shared.
The Grass League itself is an ambitious project, aiming to modernize golf through night events at LED-lit venues, a team-based scramble format, and live broadcasts on Golf Channel. Spiranac has been involved since its early days, working on commentary, social media, and now, front-office leadership. “The Grass League is breaking boundaries and pushing golf into an exciting new era,” she said.
For her, this move feels like a perfect fit. “It’s really exciting for me because those are passions I’ve had within my own business,” Spiranac explained. Now she gets to apply her expertise in digital engagement and brand growth on a larger stage, while also helping shape the future of the sport.
As the Grass League heads toward its championship in December, Paige Spiranac’s influence is extending far beyond her social media presence—positioning her as a key figure in what could become golf’s next big transformation.
