Back in 2016, Paige Spiranac was just a 23-year-old experimenting with golf trick shots inside a small apartment. One video—where she sank a putt into a makeshift hole and celebrated awkwardly—didn’t just show her playful side; it laid the foundation for what would eventually become her multimillion-dollar content empire.
Fast forward to now, and Spiranac has taken that same candid approach to new levels. Dropping a short but impactful Instagram post, she told her 11 million followers: “Be on the lookout for all the content we have coming.” It’s a timely update, given her growing involvement with The Grass League since May 2025, where she works as both a commentator and an executive behind the scenes. On top of that, she’s been testing her broadcasting chops at recent events, admitting, “Been on the mic a lot lately and I’m loving it!”
Her latest tease comes after her appearance at the Grass League’s Summer Grind in Oceanside, California. Spiranac has been deeply involved in brand development, marketing, and sponsorship outreach—giving fans an insider’s view into the professional golf world that goes beyond the course.
Spiranac’s behind-the-scenes storytelling has always been her strength. She’s shared her nerves and triumphs, from competing in the PGA Tour Creator Classic to documenting Netflix’s Full Swing Season 3 filming process. Fans have watched her evolve from raw vulnerability—like her emotional Sports Illustrated Swimsuit debut in 2018—to a polished media personality blending glamour, golf, and authenticity.
Her signature has always been keeping things real. From posting bloopers that fans adore to upgrading her equipment for better quality production, Spiranac has consistently refined her craft while staying relatable. Now, with the Grass League’s championship in December around the corner, her audience can expect even more exclusive content spanning Instagram, TikTok, YouTube, and X.
What started as a playful clip in a tiny apartment has grown into a full-fledged media brand. And with Spiranac doubling down on transparency and fan connection, her promise of “new content” isn’t just about entertainment—it’s about letting her followers witness her journey every step of the way.
