Serena Williams has always been open about connecting with her fans through social media. Whether she’s giving fitness tips, speaking about mental health, or offering encouragement to working moms, the tennis legend loves staying in touch with her audience. Back in 2017, she even explained in an interview with USA Today why she values these platforms—because they allow people to share ideas, advocate for causes, and reach millions in just seconds.
Now, the 23-time Grand Slam champion has introduced something new for her Instagram followers. Posting a video on her stories, Williams announced her latest venture: a subscription-based feature. “Hey, everyone, welcome to my subscriptions. I’m trying something new… I wanted to give a few people an exclusive look at little things behind the scenes—some motivational stuff, some fun things,” she said, encouraging fans to hit the “Subscribe” button for special content.
Recently, Williams has been giving fans glimpses of her daily life. Not long ago, she uploaded a clip of her daughters, Olympia and Adira, giving her a makeover, showing how their makeup skills have improved since their last attempt. She also shared part of her workout routine, joking in the caption: “Working out and working on my angles.” At 43, Williams continues to impress with her fitness, maintaining the sculpted physique that once dominated the tennis world.
But while she’s happy to share her own moments online, Williams is careful when it comes to her children. In 2024, she revealed that Olympia is not allowed on certain social media platforms because she wants to shield her daughter from the “scary” side of the internet. She stressed the importance of easing her kids into technology slowly, especially after her friend Kim Kardashian made headlines for requiring her son to sign a contract before starting a YouTube channel.
Earlier this year, Williams once again highlighted the need for safe online spaces for children. She praised platforms like Zigazoo, designed specifically for kids, and explained how as both a mother and an investor, she is focused on making social media safer.
Her husband, Alexis Ohanian, the Reddit co-founder, has echoed similar concerns. Just weeks ago, he urged parents to educate kids about the performative nature of social media, warning about how “likes” and “follows” can fuel unhealthy peer pressure. He suggested that parents themselves take steps to limit their children’s exposure rather than waiting for outside regulations.
Together, Williams and Ohanian are proof that while they enjoy sharing their lives with fans, they remain mindful of the double-edged nature of social media—balancing openness with caution, especially where their daughters are concerned
