Since retiring from tennis in 2022, Serena Williams has channeled her winning mindset into business. She emphasizes discipline as the key trait she’s carried over from sports, describing it as vital for success both on and off the court.
In an interview with CNBC, Williams explained that business requires the same daily dedication as professional tennis. Now 43, she leads Serena Ventures and recently joined Reckitt as Entrepreneur in Residence, continuing to push boundaries beyond the game.
Williams believes determination, like talent, can be developed. She remains committed to mentoring others through the same resilience that defined her tennis career and now powers her entrepreneurial journey.
She credits her family, especially her sister Venus, for grounding her with humility. For Serena, staying respectful and humble has been more valuable than titles, helping her remain focused while transitioning from champion athlete to business l
eader.
