Emma Raducanu has reportedly lost her £3 million-a-year deal with Vodafone, a partnership she secured after her historic 2021 US Open win. Despite speculation, the real reason wasn’t her on-court form but claims of excessive financial demands.
The British star’s brand appeal surged after becoming the first qualifier to win a Grand Slam. Although she’s yet to secure another WTA title, Raducanu remains a global icon, continuing to work with major companies like Dior, Tiffany & Co, and Nike.
While she’s faced injuries and coaching instability, Raducanu has recently shown promising form. A strong Miami Open performance helped her climb back into the world’s top 50, reinforcing her ability to compete with elite players.
Despite the Vodafone exit, Raducanu’s endorsement portfolio still thrives. She earns millions from multiple sponsors and may soon appoint Mark Petchey as her full-time coach. Her next potential appearance is at the Madrid Open, set to begin April 21.
